I Work 4 U: - BBS Sponsor Press Display Starts Blogging!
I was pleased to see yesterday that Gayle Moss—whose organization Press Display sponsored our recent conference—has started a blog for her company.
Moss recently posted about the bloggers that have been using PressDisplay—which makes millions of newspaper articles available to its users—and asked them for their input about how to make the product even better. That was a good move! It’s become respected wisdom that the best way to engage with bloggers about your product is not to pitch them, but rather to ask for input. This will hopefully lead to an even better product, in addition to the marketing benefits that blogger engagement provides.
The only problem I noted with this blog is that it’s hosted at Wordpress.com instead of on PressDisplay’s website. Hosting blogs on your own server means that you’re the only person in control of your information. After the recent flap over Wordpress’ hosting and many of the other external hosting solutions out there, it’s become apparent that hosting your business blog on your own server is the best choice.
Hosting a blog anywhere but on your company’s website also presents some SEO downsides. If your company is going to blog, shouldn’t your website get direct benefit from each inbound link you get? I would certainly hope so.
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